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Our sit-down protest

Ours is an act of positive rebellion against a system that has brought us climate change, environmental destruction, factory farming and slaughterhouses. We applaud those who fight serious injustice with placards and demonstrations, with letters to MPs. We salute those who take to the streets with megaphones or lock themselves to railings. Our way to dismantle this destructive system is with great food. This is our sit-down protest.

How most chickens are farmed

See for yourself. Tens of thousands of birds in each shed. No fresh air. No space. Nothing that makes life worthwhile. They deserve better, so we must do better.

When Matthew…

Matthew is the co-founder of Veganuary, an ideas man and an entrepreneur. Not the soulless corporate type, but the type who dreams big and works hard because the world needs solutions. His aim? To save chickens.

…met Adam

Adam is an innovative chef and restauranteur, renowned for his high-quality, creative meat and vegan dishes, until, one day, Matthew took him to a chicken farm. His aim now? To save chickens.

All for one. One for all.

100% vegan

Made by vegans, loved by carnivores.

High in protein

Our Vegan Fried Chick*n Bites and Fillets contain 19g of protein per 100g.

Planet friendly

Eating wheat is better than meat for our environment.


No chickens are harmed in the making of VFC, ever.


At the heart of our company lies positivity and wit, and delicious, feel-good convenience food. It tastes so cluckin’ good! We don’t compromise our beliefs so why would we compromise on flavour? Our chick*n is chef-made, flavour-stacked, vegan-and-proud. Our signature crunch is taking vegan food to a whole new level of deliciousness.